Come Fly With Me, Let's Fly, Let's Fly Awaaaayyyy
Twice now I've flown on ANA's Pokomon airplane. The thing about this plane, or planes (maybe they were different ones, I don't know) is that the Pokomon-ness is restricted to the huge paintings all over the outside of the plane, the headrests and the postcards they give out.
In the Japan Times yesterday I read an article that made me shudder: Eva Airways (a Taiwanese airline) will be, on its flights to Japan (Fukuoka-Taipei route), using airbuses adorned with (fanfare / bucket please) HELLO KITTY (from Saturday).
Not just on the outside though; oh no. Eva will be Hello Kitty-fying its boarding passes, its cutlery and its flight attendant uniforms.
They hope to increase sales this way.